SEO Case Appliance Repair USA
ЗАДАЧА:
TASK:
Rank local service pages at the top for target cities and grow organic traffic/engagement without increasing ad spend.
WHAT WE DID:
Built a city × service keyword map and landing-page structure.
Wrote unique SEO copy for each city (H1 → subheads → FAQs → brands/issues).
Optimized title/H1, meta descriptions, alt text, and internal linking across cities/services.
Set up Semrush Position Tracking (King County) and GA4 reporting for channels and engaged sessions.
Technical hygiene: clean URLs, XML sitemap, correct canonicals, and faster key templates.
Results (GA4: Aug 1–Sept 1, 2025 vs Jun 1–Jul 1, 2025)
All channels: Sessions: 969 vs 612 (+58.33%)
Engaged sessions: 509 vs 367 (+38.69%)
Organic Search: Sessions: 553 vs 296 (+86.82%)
Engaged sessions: 319 vs 196 (+62.76%)
Organic share of traffic grew from 48.37% to 57.07%
Top 3: 6 keywords · Top 10: 24
Key movers (city + service terms):
#1 — refrigerator repair bothell (+9 positions)
#1 — refrigerator repair woodinville (+8)
#1 — washer repair brier (stable)
#1 — washer repair woodinville (+1)
#2 — washer repair bothell (−1)
#3 — ac repair kenmore (stable)